Deborah F. Reed, CFP

Deborah is a Certified Financial Planner Practitioner. She holds an undergraduate degree from Arizona State University in Spanish and Economics (cum laude) and a Master of International Management Degree from Baylor University.

She has traveled and lived abroad, gaining concentrated experience and understanding of Latin America and Asia.

She is the co-founder of Reed & Ball and performs the role of Financial Planner for our team. Her areas of expertise are in retirement planning, stock options and employee benefits.

Deborah is a member of the Financial Planning Association (FPA) and has specialized in teaching courses for women including Women’s Investment Strategies, and Financial Planning for Women.  

Jason L. Ball, CFP

Jason is a Certified Financial Planner and holds two bachelor degrees in (Finance and Real Estate) from California State University, Northridge. He is the co-founder of Reed & Ball, and is the Investment Manager for our team. With more than 15 years' experience, his expertise is in investment analysis, asset allocation and risk management.

A charter member of the Financial Planning Association (FPA), Jason was the author and former instructor of The Fundamentals of Financial Planning; a five part course designed to educate individuals as to the key concepts of Financial Planning and Investing.

Jason has been featured in such publications as Kiplinger's Personal Finance Magazine (Sept 1997) and The Ventura County Star (Feb 1997). He has also appeared on television speaking on various investment and financial planning issues.